30 Seconds In The Mind Of...

Lord HBK

Hailing from the east side of that city known as London, this rare breed of talent describes himself as supercalifragilisticexpialidocious alongside being inquisitive, giving and hard-headed. Having emerged on the scene earlier this year with his debut single, No Rules, not a lot is known about this young rapper, so I'm here to change all that. 

Presenting the one and only mind of Lord HBK... 

What couldn't you live without? 
I couldn't live without my Mac; laptop that is. I do everything on it from music to watching films, writing, reading, educating myself and so on. It died on me once and I was lost.

What would you say is your worst habit?
Hmmm... I don't have one! (Laughs) Probably that, the fact that I don't think I have a worst habit says it all.

What do you find really annoying in other people?
I can't stand unoriginality.  It's annoying putting so much work into something and then it gets stolen or critiqued by people who are lazy.

What is your guilty pleasure?
My guilty pleasure (laughs) I have quite a few. But for now I'd say Beyonce. She's sick! But I can't see her live alone because (pauses) you know.

What would be your dream job?
My dream job other than music would be being Ari Gold.

ONE thing that no-one knows about you...

I like to go out and eat at nice restaurants alone.

Lord HBK's favourites

Song
Stole by Kelly Rowland

Video

Site
Soundcloud

You can follow Lord HBK on TWITTER or check out his INSTAGRAM page

Also check out his latest music video #CoralPearl below

30 Seconds In The Mind Of...

Lukas Grout

Strike A Pose, There's Nothing To It - VOGUE!

Introducing soon to be supermodel/world famous actor/graphic designer and waiter extraodinaire, Lukas Grout, 20. The humble soul from North London describes himself as tall, talkative and hungry (don't ask). Currently a graphic design student at Central Saint Martin's, Lukas explains that putting together his portfolio for his entrance interview was his most challenging experience. Now the face of Topman, his proudest moment came when he strutted his stuff during three shows at London Fashion Week.
Well! If I say so myself, being asked to do this interview has to come second to that moment. So here you have it, 30 seconds in the mind of LG...(not the mobile phone brand)...

What couldn't you live without?

I'm afraid it's my Crackberry; I'm a total addict.

What would you say is your worst habit?

I over worry about EVERYTHING!

What do you find really annoying in other people?

Unjustified arrogance.

What is your guilty pleasure?

The Only Way is Essex...of course (smiles). 

What would be your dream job?

Something that will combine everything I've learnt and love. Alas I'm yet to find that job title.

ONE thing that no-one knows about you...

I used to look like the milky bar kid whenIi was little. White hair, glasses - the lot. I'm still waiting to audition for the advert.

Lukas' Favorites

Song

Someone To Watch Over Me - it's an oldy

Video

Anything with 'Crazy Cat' in the title. So I searced for 'Crazy Cat', a lot came up, and this is what I decided to pick...



Website

Youtube or Twitter

You can follow Lukas on TWITTER 

30 Seconds In The Mind Of...

Rochelle Jeanine

Lights...Camera...Action!

East London based photographer Rochelle Jeannine, 21, describes herself as crazy, cute and creative. Weeks away from completing her photography degree at Middlesex University, she states that her future aspirations are to build a very successful career as a photographer, and live in another country. Rochelle claims that her three years at university have definitely been her most trying times, but to counter that, she explains how meeting her boyfriend somewhat balanced out the stress levels. With her sights set on capturing the world, she kindly granted me 30 seconds to pick her brain, and here's what I managed to get...

What couldn't you live without?
My cameras, music phones and cake.

What would you say is your worst habit
Sleeping or just laying in bed after my alarm has gone off and I've hit the snooze button about five times.

What do you find really annoying in other people
People who think they're better then other for whatever reason. Also people who think they know everything and are aways right - annoying.

What is your guilty pleasure?
(Smiles) Slow Jams.

What is your most treasured possession?
It has to be my bed.

ONE thing that no-one knows about you...
I threw pink unworn thongs at Raheem Devaughn whilst he was on stage, and he caught and smelt them. (She giggles) I sprayed them with Moschino perfume!

Rochelle's Favourites
Song
Anything by Raheem Devaughn - She's Not You, Ask Yourself, Marathon;  I could go on...

Video


Website
I don't go on too many sites, so I guess it's Internet banking sites (Laughs).
You can follow Rochelle Jeannine on TWITTER or check out his WEBSITE (and look out for the person on the homepage - you might recognise her)

30 Seconds In The Mind Of...

Toby K

The Very Talented Mr. K

Diddy, Lil' Wayne, Rihanna, Travie McCoy and Will Smith - what do they all have in common?

Now obviously they are all musicians but that's not the correct answer; the correct answer is Toby K.

Toby K, 16, hails from the UK and has proved that he is one to watch. The young artist describes himself as blessed, passionate and motivated. He specialises in digital artwork and he has continued to astonish his celebrity subjects with his life like painting, sketches and caricatures. He claims that his proudest moments have come when people compliment his artwork, and receiving feedback from art critics and his ever growing celebrity admirers. He recently impressed Travie McCoy who tweeted, "@TobyK I've seen it homie, it's brilliant! Good job, I'm beyond flattered, you're very talented one young squire!!!" Toby K is currently completing his GCSEs, and one day hopes to go to university to study art and improve his craft. So it is with great pleasure that I welcome you to the mind of Toby K...

What couldn't you live without?
Art.

What would you say is your worst habit?
I'm constantly on my iPhone.

What do you find really annoying in other people?
I can't stand lazy people who have no ambition, and those who aren't willing to work to improve.

What is your guilty pleasure?
(Laughs) Keeping up with the Kardashians.

What would be your dream job?
Anything involving art and working with great people on exciting projects.

ONE thing no-one knows about you...
I read a bit of the Bible every day.

Toby K's Favourites
Song
At the moment - Black & Yellow by Wiz Khalifa., but of all time it has to be Forever by Drake because I love it.

Video

Website
Twitter!

You can follow Toby K on TWITTER or check out his BLOG

30 Second In The Mind Of...

Merrick McKay

McKay Model Behaviour - Work It!

Merrick McKay, 19, is a devoted fashion blogger and student who describes himself as epic, bold and hilarious. His thirst for fashion has prompted him to undertake a degree in Fashion Marketing & Promotion at the London College of Fashion. On completion of his degree McKay is looking to break into the industry doing pretty much anything which recognises his talent and pays him well. He describes the day he cut his shoulder length hair as the day he faced his biggest challenge to date, as well as achieving his proudest moment. So, without any further ado, welcome to the mind of Merrick McKay...

What couldn't you live without?
Jesus; He's sucha G!

What would you say is your worst habit?
I'm a little OCD when it comes to things - especially the physical aspects in life. I'm always striving for perfection even when it doesn't matter. For instance, I spend at least 4 hours on each essay I do trying to get the correct format for my essay (laughs), which is quite uncool.

What do you find really annoying in other people?
People who put down others, because every human being desires to be appreciated or feel important - FACT! Which is something that the fashion industry lacks incredibly and p****s me off! If you haven't got the energy to say "thank you", which are two of the most appreciated words, or even show a glimmer of a smile to your interns, you can at least make sure you pay them for their hard work; especially after 3 months. (Pauses) Oh, and cocky attitudes (smiles).

What is your guilty pleasure?
(Smiles) 'Fireworks' by Katy Perry (laughs); she shut it down!

What would be your dream job?
Owning various boutiques around the world which sale high-fashion brands like Yves Saint Laurent and Givenchy - I would have the coolest company work-force in the world.

ONE thing no-one knows about you...
I have Indian and Chinese in me and last year I found out that I have a full Ghanian great Gran - my heritage just gets better and better (laughs).

Merrick's Favourites
Song
I Want You by Erykah Badu

Video

Website
*(Apparently it's not appropriate for this blog so we'll leave it at that)

You can follow Merrick McKay on TWITTER or check out his BLOG

30 Seconds In The Mind Of...

LaurynUK

She Just Does Too Much

LaurynUK, 21, describes herself as, tall, spectacles, tattoos (and that is a direct quote - don't ask). Although she's too modest to say so, LaurynUK is one of London's many underrated musicians; this girl can hold a damn good note. She's currently a Law student at Westminster University where she hopes following graduation, she'll become a successful lawyer to the stars, and deal  with cases involving Justin Bieber's hair (again, don't ask). At 21, her most challenging moment surfaced when she realised she'd never be able to find white covered Oreos ever again, and her proudest moment came a few years back, whilst watched people sing her lyrics back to her as she performed in a club. So - for 30 seconds only, I welcome you to the mind of LaurynUK...

What couldn't you live without?
Music. I definitely couldn't survive without it [music].

What would you say is your worst habit?
The fact that my iPhone is permanently glued to my hand.

What do you find really annoying in other people?
Egos, especially when they are not deserved - I don't knock self belief but seriously?

What is your guilty pleasure?
Hip thrusting to 80's power ballads.

Most treasured possession?
My tickets to see Adele in April; I look at them all the time to make sure they exist.

ONE thing no-one knows about you...
I own every film that Michael Cera has been in because I have a huge dorky crush on him.

LaurynUK's Favourites
Song
At the moment - One & Only by Adele; I honestly can't choose an all time favourite. I love music so this is tough but give me anything by Lauryn Hill, Jessie J, Paulo Nutini or Kanye West and I'm happy.

Video
For Laughs:

Musically:

Website
Tumblr.com - I love Tumblr

You can follow LaurynUK on TWITTER or check out her BLOG or check out her TUMBLR

30 Seconds In The Mind Of...

K.O.Reuben

The All-Important Thumbs Up From The Bard

K.O.Reuben, 23, who describes himself as blessed by God is an avid writer of poetry, prose, plays and drama. He is currently in the process of completing his degree at Roehampton University where he is hoping to get a degree in Journalism & Creative Writing (just like me). By refusing to put a cap on the opportunities available to him, this hard-working gentleman hopes to achieve as much success as he can obtain before he graduates this summer. With aspirations to live a Godly life, whilst finding himself a beautiful woman to call his wife, K.O.Reuben faced one of his most challenging times at the age of 14 when he contracted typhoid in Nigeria and was bed ridden for months in hospital. As it stands K.O.Reuben doesn't yet have a moment which he deems as his proudest but, if I say so myself, this 30 second insight into his mind should top the list...

What couldn't you live without?
My Father in heaven - he looks after me way better than anyone on earth.

What would you say is your worst habit?
Underachieving and working below par when I know God's given me the ability to do so much more.

What do you find really annoying in other people?
Hate; where there is hate, bridges are always burnt. If there was more love in the world, the world would be a better place - it's very "hippie" of me but it's true.

What is your guilty pleasure? 
(Laughs) I thought you'd never ask - apart from chocolate; I would have to say it's incessant flirting with women, which I think is from my Dad, and swearing when I'm captaining my football team.

What would your dream job be?
Teaching in schools and churches; both are pretty amazing and jobs that I've done before.

ONE thing no-one knows about you...
My Mum was going to name me Sebastian but that had already been taken by my cousin, so my Dad named after a nickname his mate gave him in school.

K.O.Reuben's Favourites
Song
The Burning Bush by Hans Zimmer

Video

Website

Kingsley The Bard - it's my little haven.

You can follow K.O.Reuben on TWITTER or check out his BLOG

30 Seconds In The Mind Of...

Sandra Townsend

She All So Natural

Sandra Townsend, 22, is a Brighton University Graduate who has fallen in love with journalism and has interned at the Catch 22 Academy. Her proudest moment came in 2009 when she graduated with a degree in Biomedical Sciences. Since graduating she been globe trotting but has finally settled her interests and time in pursuing a career as a journalist.

What couldn't you live without?

I probably couldn't live without Coco Butter. I couldn't survive without it.

What would you say is your worst habit?

I have quite a few habits - I would say leaving plates in the sink.

What do you find really annoying in other people?

Just fakeness - when people lie and pretend to be nice. It's just irritating, they think that it makes them a better person but it doesn't.

What is your guilty pleasure?

I still watch Spongebob.

Most treasured possession?

All my old birthday cards.

Sandra's Favourites

Song

Over by Drake

Video

                 

Website

Apricot Tea

You can follow Sandra on TWITTER or check out her BLOG

30 Seconds In The Mind Of...

Kay Thomas

The Many Faces Of Kay

Kay Thomas, 19, makes up one half of the design team behind the Milkshake Club - if you haven't heard about the Milkshake Club, I bet you've seen people on the streets of London (and Luton) rocking their hoodies, beanies or T-shirts. Kay's currently in his first year at the University of Bedfordshire where he is studying Graphic Design and describes himself as bonkers, genuine and sociable.

What couldn't you live without?

My "precious" BlackBerry and McDonald's strawberry milkshake.

What would you say is your worst habit?

Clicking my fingers - it's second nature at the moment.

What do you find really annoying in other people?

Bad sense of humour! Like, I like to buss jokes a lot, as well as that I can't stand people who lie, are antisocial or are rude for no reason.

What is your guilty pleasure?
There are times when I really can't be asked to get a shape up.

What is your dream job?

To become a member of a worldwide design team or advertisement designer.

Kay's Favourites
Song
Home For The Holiday by J. Cole


Video

Website
T.Magic


You can follow Kay on TWITTER or check out his BLOG

30 Seconds In The Mind Of...

Princé Akosilé

A True V.I.P.

Princé Akosilé, 25, also known as "HuggyBear" is one of the creative minds behind the highly successful clothing line, The Teddy Bear Club which is one of the UK's fastest growing brands.
Prince describes himself as a perfectionist who is honest and humble, and his proudest moment came in 2007 when he graduated from the University of East London with a degree in Advertising & Graphic Design.
A real positive thinker, Prince strongly believes that everything happens for a reasons and therefore his future ambitions are to stay healthy and make each year better than the last.


What couldn't you live without?
My MacBook (he smiles).


What would you say is your worst habit?
I need to learn how to recycle - my clothes that is - because every time I go out I end up buying something new to wear.


What do you find really annoying in other people?
I despise liars because loyalty is very important to me and that's why I only keep a handful of close friends.


What is your guilty pleasure?
I'm a fan of country music - a big fan! I like to listen to Johnny Cash, Dolly Parton, George Jones, Willie Nelson, Bill Monroe; the list goes on.


What is your most treasured possession?
My Mother's necklace.


Princé's Favourites
Song
I Wanna Know by Joe


Video

Website
Concrete Loop


You can follow Princé on TWITTER and also be sure to check out THE TEDDY BEAR CLUB'S OFFICIAL WEBSITE 

30 Seconds In The Mind Of...

Floss

Floss: A Man Of Many Words

Floss, 21, is perhaps the hardest working young man in Islington. Floss is an actor, events manager, mentor, rapper, poet and whatever else you need him to be. He has been an active member in the borough of Islington since his early teens and one of his proudest moments was when he performed for legendary Hip Hop mogul, Russell Simmons. Floss is currently doing his rounds promoting his Halloween rave called 'Haunted'.

Click Here For More Info On HAUNTED

What couldn't you live without?

I couldn't live without ambition.

What would you say is your worst habit?

My worst habit is spending silly amounts of money.

What do you find really annoying in other people?

People who think they're sick but they're not. I can't stand people who can't dress - never wear fakes or wear Louis Vuitton and Gucci together or wear sunglasses indoors - annoying.

What is your guilty pleasure?

I still watch cartoons, it's a bit embarrassing.


What is your dream job?
Whatever pays the most.


Floss' Favourites
Song
Freestyle by Joe Black

Video

Website
Google - I just like the fact you can google and find anything

You can follow Floss on TWITTER

30 Seconds In The Mind Of...

Lindster Benz



Benji Kiks Is Maximum Trendsetter

Lindster Benz, 20, is perhaps one of London's most fashionable beings, from the bowler hats to the seasons' must have heels Lindster is way ahead of the game. Lindster is a lady with a lot to say so don't be fooled into thinking she's just about the fashion because she's about so much more. Within less than a year Lindster will be let loose on the working world following the completion of her Journalism & Media and Culture Studies degree, so be sure to look out for her.

What couldn't you live without?
My earrings - it doesn't even matter what type they are, they just always seem to complete the look but then again I have so much s**t I wouldn't know.


What would you say is your worst habit?
Eating gari (cassava flour).


What do you find annoying in other people?
Some who has a bad attitude. I can't stand people who are fake or people who apologise for something that they did intentionally.


What is your guilty pleasure?
Purchasing stuff on ebay - that's limited now (laughs).


Most treasured possession?
It had to be my Escada blazer, it's not the most wearable item i have in my wardrobe but it's definitely my most treasured.


Lindster's Favourites
Song
Swagger by Ruff 'n' Smooth


Video

Website
Lookbook


You can follow Lindster on her BLOG

30 Seconds In The Mind Of...

Nicolle Bampire




Britain's Next Top Model...

 Nicolle Bampire, 21, is a full time journalism student and a part time model. Nicolle is the perfect combination of brains and beauty and plans to take over the world once she gets her degree in Journalism & Media and Culture Studies. 

What couldn't you live without?

My aviator leather jacket. I'm just in love with it - we're inseparable. I think my love for it is unconditional.

What would you say is your worst habit?

I can never say 'no' to myself, especially when I go shopping.

What do you find really annoying in other people?

(Laughs) There are a couple of things; (1) I hate stingy people because I'm giving but it's worse when you have stingy friends (2) I hate people who think they have a self importance (3) Bad hygiene - it's like why?

What is your guilty pleasure?

That's a hard one - I'm like a vampire, I don't like the light so when I'm home alone I like to eat a bowl of porridge in my room in peace and quite (and darkness).

What is your dream job?

To be a news anchor or a MTV presenter because I think I would enjoy their lifestyle.

Nicolle's Favourites

Song

Perfect Stranger by Magnetic Man ft. Katy B

Video

Website

The Guardian - I just can't get bored 

You can follow Nicolle on her BLOG

30 Seconds In The Mind Of...

Alison Awoyera

A Fab Black Women Only Drinks The Best

Alison Awoyera, 22, born and raised in London is a passionate young journalist. She graduated in 2009 from Kingston University with a degree in Media & Television Studies. Since graduating Alison has been on a mission to conquer the world, she has interned with several big names in publishing and she is now about to wrap up her intern at the Catch 22 Academy.

What couldn't you live without?

This is gonna sound really cliche but I couldn't live without God.

What would you say is your worst habit?

Being abrupt, it's in between being abrupt and talking too much. I've got a lot - I haven't quite figured out a balance.

What do you find really annoying in other people?

Clinginess - excessive clinginess. There are times when I just like my own space.

What is your guilty pleasure?

(Laughs) That sounds really naughty. Pretending I'm in music video - it's quite fun.

Most Treasured Possession?

My heart.


Alison's Favourites
Song
At the moment - Come To The River by Parachute Band


Video
                


Website
Hotmail - not very exciting but I like to check my e-mails on the go

You can follow Alison on TWITTER or check out her BLOG

30 Seconds In The Mind Of...

Savrina Joseph

It's Savrina Not Sabrina

Savrina Joseph, 25, was born in Leyton but raised in Essex and she's the oldest of three children. She graduated in 2007 from Thames Valley University with a degree in Journalism. Since graduating she has interned at various organisations and been an administrator on a youth project. Savrina is currently embarking on one of her most challenging interns at the Catch 22 Academy in North London.

What couldn't you live without?

My phone.

What would you say is your worst habit?

When I talk I use my hands - I'm doing it right now.

What do you find really annoying in other people?

Rudeness. I can't stand rude people.

What is your guilty pleasure?

It's quite lame - I'm a Saturdays fan. It's not something I go around telling people.

What is your dream job?

To become a fashion journalist for Elle magazine.

Savrina's Favourites

Song

Bang, Bang, Bang by Mark Ronson ft. Q-Tip & MNDR

Video

Website

ASOS

You can follow Savrina on TWITTER or check out her BLOG